Identity & core profile
Who pays and how
Airlines, airports, cabin
Birthdays, anniversaries, milestones
Identity docs, visas & restrictions
Food & allergens
Hard avoid list
Secure vault
Speaking/reading levels
Completeness index
Opt-ins & telemetry
Emails, phones, address
Who to call in a crisis
Non-negotiables
Seats, meals, hotels, styles
Recent & past trips
Brands, room types, amenities
Private stays
Lines, cabins, shorex
Car types, companies, cover
Guided & FIT
Outdoor/indoor, skill & energy
Mobility/medical/access
Cities, causes, scenes
Air/Hotel et al.
Channels & cadence
Who accessed what
Partners in the loop
Pipelines & mappings
Pipelines & mappings
Field-scoped tokens
Milestones & awards
Family & companions
Segmentation labels
Partner insights